About Us

Far Horizons Marketing understands the importance of building strong relationships with its clients and combines this with a deep understanding of the products and people it represents. By developing this personal knowledge and relationship, Far Horizons Marketing effectively works as an extension of its client’s brand.

Providing sales and marketing expertise and individual service with special attention to detail, Far Horizons Marketing has a profound knowledge of the UK and European market as well as excellent trade relationships.


Personal Service: Far Horizons Marketing provides individual service with special attention to detail.

Expertise: As a result of Lucinda Morris’ business experience, Far Horizons Marketing combines a strong commercial background with an excellent knowledge, passion and understanding of African bush and beach lodges and camps.

Creativity: Far Horizons Marketing creates innovative, effective, efficient sales and marketing programs delivered with dedication and passion

Analytical: Ability to analyse data, sales figures and forward bookings in order to identify key operators and drive sales

Contacts: A profound knowledge of the UK market plus excellent trade relationships

Teamwork: FHM considers itself as part YOUR team. A loyal and long term relationship is the primary goal.

Cost Effective: FHM offers a focused and cost effective way to target the travel trade industry


Far Horizons Marketing is owner-managed by Lucinda Morris, who has over 20 years of marketing experience, half of which has been spent promoting luxury camps and lodges in Africa.

Although Lucinda’s passion for Africa began whilst exploring the continent with a back-pack and guide book at the age of 18, her more formal marketing  training came from roles at the Financial Times and Bonhams Fine Art Auctioneers where she was Head of Marketing. Having learnt her trade with the large corporates, Lucinda was delighted to head out to Africa to gain more practical experience.

During her 3 years in Africa, Lucinda managed a luxury camp in Kenya, worked on horseback safaris in both Kenya and Botswana and was a marketing consultant for two of Kenya’s leading safari guides.

On returning to the UK, Lucinda was to combine her love of Africa with her marketing knowledge, initially working for a representation company with a fabulous and varied portfolio of luxury lodges across Africa before setting up Far Horizons Marketing in 2009.

Lucinda has visited over 15 African countries and expands her knowledge, experience and contacts each year.